Many social network theories emphasise the importance of network properties. Strong networks with many interlocking and reinforcing connections are essential to reinforcing beliefs. Homophily within networks arises as individuals within them  seek out and maintain strong connections with those who are like them. People seeking to join a network are often already connected to people who hold similar beliefs. Thus, as more people join the network, the strength of the ties between individuals grows stronger and homophily increases.

University of Lincoln, College of Social Science Research

Sam Andrews, University of Lincoln, School of Social and Political Sciences

Joshua Skoczylis, University of Lincoln, School of Social and Political Sciences